Viv Secures $2 million in Equity Funding

Viv, the maker of the patented Cottonlock tampon, has secured $2 million, bringing total funding to $3.3 million, as it continues is efforts toward nationwide expansion. Earlier this year, the menstrual care company announced it would expand into all 526 Whole Foods locations with 11 SKUs across the U.S.

Founded by Katie Diasti and Anna Sise, Viv targets Gen Z consumers with toxin-free tampons and pads, menstrual cups, and other period care products.

Viv’s newest launch, the Cottonlock Tampon, uses a patented cotton veil designed to prevent fiber residue from being left behind during insertion and removal. 

“Katie and Anna have built more than a period care brand,” says Viv investor Shelly Berkowitz of SSB Next Chapter Holdings. “They’ve built an education-first movement that puts women’s health and wellbeing first, with sustainable, toxin-free products to match.”

The innovation builds on  UC Berkeley findings of arsenic and lead in tampons. While many brands addressed these issues with 100% cotton offerings, Viv’s says Cottonlock prevents residue altogether, to minimize potential disruption to the vaginal microbiome.

“When we saw the research revealing how harmful fibers are left behind from tampons – even premium organic ones – we had to find a solution to continue offering women products that would support their health – no exceptions,” says Diasti.